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· Insurance is a safeguard against uncertain events that may occur in the future. It is an arrangement where the losses experienced by a few are extended over several who are exposed to similar risks. It is a protection against financial loss arising on the happening of an unexpected event REVIEW OF LITERATURE: This chapter presents the review of literature to identify and understand the implications of different issues related to consumer perception and satisfaction towards public and private life insurances companies in India. The literature on life insurance industry in India includes books study has focused on finding customer perception towards service quality as provided by the Life Insurance companies. The primary data has been collected from respondents from Delhi NCR Region. The factor analysis and correlation has been used to find the perception of the customers. The study has found that there are four major factors which
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REVIEW OF LITERATURE: This chapter presents the review of literature to identify and understand the implications of different issues related to consumer perception and satisfaction towards public and private life insurances companies in India. The literature on life insurance industry in India includes books study has focused on finding customer perception towards service quality as provided by the Life Insurance companies. The primary data has been collected from respondents from Delhi NCR Region. The factor analysis and correlation has been used to find the perception of the customers. The study has found that there are four major factors which Literature Review K.V. Ramanathan () in his article “A study on policy holder’s satisfaction with reference toLifeInsuranceCorporationofIndia”identified areliableand validinstrumentfor
study has focused on finding customer perception towards service quality as provided by the Life Insurance companies. The primary data has been collected from respondents from Delhi NCR Region. The factor analysis and correlation has been used to find the perception of the customers. The study has found that there are four major factors which REVIEW OF LITERATURE: This chapter presents the review of literature to identify and understand the implications of different issues related to consumer perception and satisfaction towards public and private life insurances companies in India. The literature on life insurance industry in India includes books Literature Review K.V. Ramanathan () in his article “A study on policy holder’s satisfaction with reference toLifeInsuranceCorporationofIndia”identified areliableand validinstrumentfor
· Insurance is a safeguard against uncertain events that may occur in the future. It is an arrangement where the losses experienced by a few are extended over several who are exposed to similar risks. It is a protection against financial loss arising on the happening of an unexpected event study has focused on finding customer perception towards service quality as provided by the Life Insurance companies. The primary data has been collected from respondents from Delhi NCR Region. The factor analysis and correlation has been used to find the perception of the customers. The study has found that there are four major factors which REVIEW OF LITERATURE: This chapter presents the review of literature to identify and understand the implications of different issues related to consumer perception and satisfaction towards public and private life insurances companies in India. The literature on life insurance industry in India includes books
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